Reese Witherspoon Talks About her “In Bloom” Inspirations Perfume Launch

November 3rd, 2009 by dooce

Reese Witherspoon will be releasing her “In Bloom” perfume inspired fragrance from Avon next week. We love the soft floral scent.

Reese Witherspoon was so involved with the formulation process of her perfume that she even shared why she came up with such fragance.

According to her, her mother always wore gardenia perfume, so she’s been attracted to white flowers ever since. She love the magnolia blossom because she reminds her of the gigantic magnolia tree in their front yard. Aside from the two scent, Reese said that they mixed peach tea leaves, and created a very soft flowery and yet sophisticated smell.

The soft girly eau de parfum retails for only $34. Reese added that Avon was responsible for the prices and she said that the company really have great quality products.

You can check it out at any Avon store or Avon lady you near you.

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